Pay Per Click (PPC)
Pay Per Click (PPC)
Google AdWords ads are a highly efficient method when it comes to attracting traffic to your website. It’s flexible targeting options let you personalize your campaign to suit your needs.Google AdWords is an online advertising service where business pay to display their advertising to web users.The AdWords program enables businesses to set a budget for add and only pay when people click the ads.users divert their browsing to click on the advertising copy The ad service is largely focused on keywords.Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use.The keyword, when searched for triggers your ad will be shown. AdWords ads appear above Google search results. It’s a most effective way for lead generation and part of pull marketing.The costs of Google AdWords depends on many factors, that includes how much you want to spend, how much competition there is for the keywords you want to buy, how many keywords you buy etc.we can tell you that AdWords is highly accountable whens comes to tracking ROI, quality of traffic and lead generation.
The advantage of PPC (Google AdWords)
Adwords often works faster than SEO
Measurable in a consistent manner
When it is Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate, the number of conversions, conversion rate, cost per click, cost per acquisition It’s very easy to measure your return on investment (ROI).
Prime benefit of Google AdWords is that it’s extremely cost-effective. You only pay when someone clicks on your ad and you have exact control how much you want to spend. Over the period of time, your campaign is well optimized your cost will go down and ROI will be high.
For online adds sophisticated targeting tools are vital to enhancing ROI with search marketing.
Google AdWord targeting capabilities are quite sophisticated and enable us to target our customers on basis of
geography, device, time, language etc.It gives us added advantage where it comes to when to sp end, how to spend our budget.